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Performance Marketing
OddsMaster had been rejected from Google gambling certification twice and had inactive Meta ad accounts. They were locked out of the two largest advertising platforms while competitors dominated. We guided them through the compliance process, obtained certifications, and launched structured campaigns that became their primary acquisition engine.
OddsMaster Betting had been locked out of Google and Meta advertising for over a year. Two gambling certification applications to Google had been rejected due to landing page compliance issues and incomplete documentation.
Their Meta Business Manager had been disabled after a policy violation by a previous agency. Meanwhile, competitors were running aggressive campaigns on both platforms, and OddsMaster was limited to affiliate traffic and minor ad networks — paying 2x the industry CPA as a result.
We managed the full compliance and certification process. For Google: we audited every landing page against Google's gambling policy, made 35+ changes (added responsible gambling messaging, age-gating, license numbers, T&C links, self-exclusion information), prepared documentation for each target market, and submitted a comprehensive certification application.
Approved in 6 weeks. For Meta: we worked with Meta's policy team to appeal the account restriction, demonstrating the compliance changes made and the new agency management structure. Account restored in 4 weeks. With both platforms active, we built structured campaigns.
Google: brand + competitor + generic keyword campaigns across 4 markets, with negative keyword lists, smart bidding, and gambling-compliant ad copy. Meta: lookalike audiences from first-party data, video + carousel creative, and an aggressive A/B testing framework running 40+ variants.
Results: Google delivering 4.2K FTDs/month, Meta achieving 3.5x ROAS, blended CPA of $42 (vs. $90+ previously), and $180K/month managed spend becoming their primary acquisition engine.
Audited every landing page against Google's gambling policy and made 35+ changes including responsible gambling messaging, age-gating, and license documentation.
Managed the Google certification application and Meta account restriction appeal simultaneously, restoring access to both platforms within 6 weeks.
Built brand, competitor, and generic keyword campaigns on Google with smart bidding, and lookalike audience campaigns on Meta with 40+ creative variants.
“Being locked out of Google and Meta for a year was devastating for our growth. Two previous certification attempts had failed, so we didn't have high hopes. They got us approved in six weeks and within three months our CPA was cut in half. We should have called them a year earlier.”
OddsMaster had been rejected from Google gambling certification twice and had inactive Meta ad accounts. They were locked out of the two largest advertising platforms while competitors dominated. We guided them through the compliance process, obtained certifications, and launched structured campaigns that became their primary acquisition engine.
