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Performance Marketing
Access premium inventory at scale through real-time bidding and programmatic display across DSPs optimized for gambling.
We access premium display inventory at scale through real-time bidding and programmatic campaigns managed across leading DSPs. Our programmatic strategy combines data-driven audience targeting with creative optimization to maximize player acquisition efficiency.
We select the right demand-side platforms and negotiate private marketplace deals with publishers that accept iGaming ads — ensuring brand safety and relevant context. Using first- and third-party data, we create audience segments based on browsing behavior, interest signals, and lookalike models.
Dynamic HTML5 creatives adapt per impression — showing localized offers, relevant games, and language-appropriate messaging — while real-time bid rules balance reach, frequency, and CPA automatically.
We manage campaigns across DV360, The Trade Desk, and specialized gambling-friendly DSPs, with brand safety verification through IAS and DoubleVerify. Our creative production pipeline uses Celtra and Google Web Designer for dynamic HTML5 ads, and we implement cross-device identity graphs for unified attribution across desktop and mobile touchpoints.
Our programmatic advantage is inventory curation for gambling. While most programmatic campaigns run on open exchanges with brand safety risks, we build custom private marketplace deals with 200+ pre-vetted publishers that accept iGaming ads — delivering premium, brand-safe inventory with viewability rates 2-3x above open exchange averages.
Projected performance metrics by GEO based on our historical campaign data and industry benchmarks.
| GEO | Budget ($) | FTD | CPA ($) | Avg Dep ($) | 30D Deposits ($) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $40,000 | 401 | $100 | $140 | $134,736 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Impressions 5,882,353 CTR 0.42% Clicks 24,706 CPM ($) $6.80 CPC ($) $1.62 Click→Reg CVR 5.2% Registrations 1,285 Reg→FTD Rate 31.2% | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Germany | $35,000 | 423 | $83 | $115 | $114,316 | +8 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Canada | $30,000 | 330 | $91 | $130 | $102,102 | +8 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Poland | $22,000 | 483 | $46 | $70 | $74,382 | +8 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Brazil | $24,000 | 684 | $35 | $55 | $80,883 | +8 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Turkey | $20,000 | 488 | $41 | $48 | $49,659 | +8 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| India | $15,000 | 605 | $25 | $40 | $49,610 | +8 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Sound familiar? We've solved these for 150+ casino brands.
We build custom PMPs with 200+ vetted publishers that accept gambling ads, ensuring brand-safe, relevant inventory from day one.
First-party data integration combined with third-party interest signals creates high-intent audience segments that convert.
Dynamic HTML5 creatives adapt per impression — showing localized offers, relevant games, and language-appropriate messaging automatically.
End-to-end attribution ties impressions through clicks to registrations and deposits, with transparent reporting on every metric.
We deploy pre-bid fraud filters, post-bid verification (IAS, DoubleVerify), and domain-level exclusion lists that maintain 98%+ fraud-free impression rates across all campaigns.
We enforce minimum viewability standards (70%+) through PMP deals and above-the-fold placement targeting, ensuring your ads are actually seen by real users.
We implement deterministic and probabilistic cross-device graphs that connect desktop browsing, mobile clicks, and app installs into unified user journeys for accurate attribution.
Our production team builds rich media formats — HTML5 expandables, video interstitials, and dynamic product ads — that outperform static banners by 3-5x on engagement metrics.
DSP selection & campaign architecture
Audience segment creation & targeting
Creative production & dynamic optimization
Real-time bid strategy management
Cross-device tracking & attribution
Transparent reporting & inventory auditing
Private marketplace deal negotiation
Brand safety & viewability monitoring
Frequency capping & budget pacing
Programmatic advertising gives casino operators access to billions of daily impressions across the open web, enabling precise targeting by behavior, context, and intent. RTB technology allows real-time optimization of bids and placements, ensuring your budget is allocated to the impressions most likely to convert into depositing players.
The key advantage over direct media buys is data-driven efficiency: programmatic campaigns can evaluate thousands of bid opportunities per second, applying machine learning to identify the right user, at the right time, on the right publisher — at a price that makes economic sense for your CPA targets.
Programmatic also provides unmatched scale for brand awareness campaigns. While search captures existing demand, programmatic display creates new demand by introducing your casino brand to millions of potential players across the open web. The combination of awareness-building upper-funnel programmatic with intent-capturing search creates a full-funnel strategy that consistently outperforms either channel in isolation.
The data infrastructure built for programmatic campaigns also creates lasting strategic value. Audience segments, conversion data, and creative performance insights accumulated through programmatic campaigns improve targeting across all channels — feeding your search, social, and CRM strategies with intelligence about which audiences, messages, and timing patterns drive the best results.
We select the right demand-side platforms and negotiate private marketplace deals with publishers that accept iGaming ads.
Using first- and third-party data we create audience segments based on browsing behavior, interest signals, and lookalike models.
Our team produces HTML5 banners and video assets with dynamic elements (localized offers, language) that adapt per impression.
Real-time bid rules are configured to balance reach, frequency, and CPA — adjusting automatically as conversion data accumulates.
Weekly dashboards show impressions, clicks, conversions, viewability, and domain-level placement reports so every dollar is accounted for.
Access premium inventory at scale through real-time bidding and programmatic display across DSPs optimized for gambling.
Get Started with Programmatic & RTB