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Performance Marketing
Partner with top Key Opinion Leaders and gaming influencers to reach engaged audiences and drive authentic player acquisition at scale.
We connect your casino brand with the most influential KOLs (Key Opinion Leaders) and content creators in the iGaming space. Our managed partnerships deliver authentic exposure to millions of engaged viewers who trust their favorite creators' recommendations.
Our team vets every creator for audience quality, engagement authenticity, and compliance history before any deal is signed. We manage the entire lifecycle — from outreach and contract negotiation to campaign execution, live-stream coordination, and post-campaign analysis.
Whether you need a single high-profile KOL partnership or an ongoing ambassador program with 20+ creators, we build programs that scale while maintaining authenticity and regulatory compliance across all target markets.
Our methodology leverages proprietary tools including our Creator Quality Score (CQS) algorithm, which evaluates over 40 data points per influencer — from audience overlap with existing players to historical conversion rates on gambling campaigns. We use platforms like Grin, CreatorIQ, and custom Twitch/YouTube API integrations to monitor real-time campaign performance, sentiment analysis, and audience engagement metrics during live streams.
What differentiates us from generic influencer agencies is our deep iGaming specialization. We understand the regulatory nuances of gambling promotions on Twitch vs. YouTube vs. TikTok, we know which disclosure requirements apply in each jurisdiction, and we have direct relationships with platform compliance teams to resolve content flags before they become account-level issues.
Projected performance metrics by GEO based on our historical campaign data and industry benchmarks.
| GEO | Platforms | Budget ($) | FTD | CPA ($) | Avg Dep ($) | 30D Deposits ($) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tier 1 — Premium Markets | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| United States | Twitch / Kick / YouTube | $75,000 | 385 | $195 | $140 | $166,012 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Campaign Days 24 Reach 210,000 Clicks 3,748 CTR 1.78% Click→Reg CVR 33.8% Registrations 1,265 Reg→FTD Rate 30.4% Player Retention 49% | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| United Kingdom | Twitch / YouTube | $58,000 | 309 | $188 | $128 | $117,865 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Canada | Twitch / Kick | $65,000 | 341 | $191 | $130 | $133,877 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Australia | Twitch / Kick | $45,000 | 319 | $141 | $135 | $131,348 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Switzerland | Twitch / YouTube | $50,000 | 286 | $175 | $150 | $129,558 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Germany | Twitch / YouTube | $65,000 | 451 | $144 | $115 | $154,558 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Netherlands | Twitch / Kick | $55,000 | 374 | $147 | $110 | $120,129 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Tier 2 — Growth Markets | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Poland | Twitch / YouTube | $37,000 | 418 | $89 | $70 | $79,587 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Greece | Twitch / Telegram | $28,000 | 308 | $91 | $68 | $56,130 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Brazil | YouTube / Telegram | $41,000 | 572 | $72 | $55 | $80,223 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Mexico | Twitch / YouTube | $28,000 | 396 | $71 | $52 | $51,892 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Chile | Twitch / YouTube | $22,000 | 264 | $83 | $58 | $37,974 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Argentina | Kick / Telegram | $25,000 | 341 | $73 | $50 | $41,772 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Kazakhstan | Kick / Twitch / Telegram | $17,000 | 253 | $67 | $45 | $27,552 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Uzbekistan | YouTube / Telegram | $14,000 | 352 | $40 | $27 | $22,620 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Tier 3 — Emerging Markets | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| India | YouTube | $30,000 | 660 | $45 | $40 | $59,400 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Indonesia | YouTube / Telegram | $19,000 | 528 | $36 | $35 | $40,656 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Philippines | Twitch / Kick | $20,000 | 374 | $54 | $40 | $32,613 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Vietnam | Kick / Telegram | $15,000 | 363 | $41 | $38 | $29,243 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Nigeria | YouTube / Kick | $15,000 | 385 | $39 | $30 | $24,024 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Kenya | YouTube / Telegram | $14,000 | 374 | $37 | $28 | $21,468 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Egypt | Kick / YouTube | $12,000 | 330 | $36 | $30 | $20,295 | +8 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Sound familiar? We've solved these for 150+ casino brands.
We vet every creator with proprietary audience quality tools — checking engagement authenticity, follower demographics, and past campaign performance before any deal is signed.
Custom tracking links, promo codes, and pixel-based attribution give you clear visibility into registrations, FTDs, and player LTV from every creator.
Every piece of creator content is reviewed for regulatory compliance across target jurisdictions before it goes live.
Our rate benchmarking database covers 2,000+ creators, ensuring you never overpay. Performance-based deal structures align creator incentives with your KPIs.
Every creator receives a detailed content brief with market-specific compliance guidelines, and our team reviews all content before it goes live — ensuring regulatory safety without killing authenticity.
We structure ambassador programs with recurring monthly streams, evergreen content, and affiliate links that generate ongoing registrations long after the initial campaign ends.
Our creator database spans 30+ markets including LATAM, CIS, MENA, and Southeast Asia. We source local-language creators in even the most underserved iGaming markets.
We cross-reference creator audience data with your ideal player profiles — matching age, geography, device usage, and spending behavior before committing to any partnership.
KOL scouting & vetting
Partnership negotiation & contracts
Campaign brief & creative direction
Live stream integration planning
Performance tracking & attribution
ROI reporting & optimization
Multi-platform creator coordination
Compliance & disclosure management
Ongoing ambassador program management
Casino KOLs command some of the most loyal and engaged audiences online. Players acquired through influencer channels show 2-3x higher deposit rates and stronger long-term retention compared to traditional paid media, making this one of the highest-ROI acquisition channels available.
The shift from mega-influencers to micro-influencers (10K-100K followers) is delivering even better economics — higher engagement rates, more trust, and lower cost per acquisition. Our data across 200+ influencer campaigns shows that well-managed creator partnerships consistently outperform paid social on a cost-per-FTD basis.
The iGaming influencer market is projected to exceed $800M by 2027, and operators who establish strong creator partnerships now will have a significant first-mover advantage as competition intensifies. Platforms like TikTok and Kick are opening new audiences that traditional casino marketing channels can't reach — particularly younger demographics (25-35) who discover brands through creators rather than search or display ads.
Critically, influencer marketing also builds brand equity that compounds over time. Unlike paid media where visibility stops when you stop spending, creator content continues generating organic views, backlinks, and word-of-mouth referrals for months after the initial campaign — creating a long-tail acquisition effect that improves your blended CPA across all channels.
We map your target player demographics against KOL audiences to identify the highest-overlap creators across Twitch, YouTube, and TikTok.
Our team screens influencers for audience authenticity, engagement quality, and compliance history — then negotiates terms that align with your CPA and budget goals.
We develop detailed briefs with key messages, bonus codes, and call-to-action scripts while leaving room for each creator's authentic style.
During streams and content drops we monitor real-time performance, track registrations via unique links, and manage compliance across jurisdictions.
Post-campaign we deliver a full ROI breakdown by creator, refine the partner roster, and plan the next wave based on data insights.
Partner with top Key Opinion Leaders and gaming influencers to reach engaged audiences and drive authentic player acquisition at scale.
Get Started with Influencer & KOL Marketing