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Performance Marketing
Acquire high-LTV players through precision-targeted Facebook and Instagram campaigns optimized for casino compliance.
We run high-performing Facebook and Instagram campaigns that acquire valuable casino players at scale. Our team holds gambling advertising certifications and manages the full compliance lifecycle to keep your campaigns running without interruption.
Our creative studio produces 30+ ad variants per sprint across static, video, and carousel formats — each reviewed for regulatory compliance before launch. We combine lookalike audiences, interest targeting, and first-party data segments to reach high-LTV players efficiently.
From account certification to daily bid optimization, we handle every aspect of your Meta advertising so you can focus on converting the players we deliver.
Our tech stack includes Meta Business Suite, Ads Manager API integrations, and proprietary creative testing frameworks that automate variant generation and performance scoring. We leverage Conversions API (CAPI) for server-side tracking that maintains attribution accuracy despite iOS privacy changes, and we use tools like Motion and Foreplay for competitive creative intelligence.
Our edge is deep specialization in gambling ad compliance. We've navigated Meta's gambling certification process for 50+ operators and maintain a library of pre-approved creative templates, copy patterns, and landing page frameworks that accelerate time-to-launch while minimizing policy rejection risk.
Projected performance metrics by GEO based on our historical campaign data and industry benchmarks.
| GEO | Budget ($) | FTD | CPA ($) | Avg Dep ($) | 30D Deposits ($) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $35,000 | 401 | $87 | $140 | $157,192 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Impressions 3,739,333 Clicks 44,872 CTR 1.20% CPC ($) $0.78 Click→Reg CVR 3.0% Registrations 1,346 Reg→FTD Rate 29.8% | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| United Kingdom | $30,000 | 419 | $72 | $128 | $143,734 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Canada | $28,000 | 365 | $77 | $130 | $127,166 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Australia | $27,000 | 374 | $72 | $132 | $132,306 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Germany | $30,000 | 443 | $68 | $115 | $137,552 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Netherlands | $25,000 | 399 | $63 | $110 | $114,992 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Spain | $24,000 | 461 | $52 | $78 | $88,097 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Poland | $22,000 | 490 | $45 | $70 | $85,064 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Turkey | $20,000 | 750 | $27 | $48 | $78,480 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Brazil | $26,000 | 853 | $30 | $55 | $104,151 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Mexico | $22,000 | 768 | $29 | $52 | $87,859 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| India | $18,000 | 903 | $20 | $40 | $77,658 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Indonesia | $17,000 | 949 | $18 | $38 | $73,927 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Vietnam | $16,000 | 1,002 | $16 | $36 | $73,948 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Philippines | $16,000 | 943 | $17 | $38 | $73,460 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Sound familiar? We've solved these for 150+ casino brands.
We manage the entire Meta gambling certification process and maintain compliant account structures that prevent policy violations.
Our studio produces 30+ fresh ad variants per sprint with systematic A/B testing and automated fatigue detection.
We build custom audiences from first-party data, lookalikes from high-LTV depositors, and interest stacking that reduces CPAs by 30-50%.
We configure Conversions API, pixel events, and UTM frameworks for end-to-end visibility from click to lifetime value.
We leverage Conversions API server-side tracking, first-party data audiences, and Meta's Advantage+ AI to maintain targeting precision despite ATT opt-out rates.
Our structured scaling framework uses campaign budget optimization, incremental bid testing, and audience expansion sequences that grow spend 3-5x while keeping CPAs within target.
We produce video creatives that are pre-reviewed against Meta's gambling advertising policies — including responsible gambling messaging, age-gating, and market-specific disclaimers.
We implement downstream event optimization (deposit, not just registration) and value-based bidding to ensure Meta's algorithm targets high-LTV players, not tire-kickers.
Gambling certification & account setup
Audience research & lookalike modeling
Ad creative production & testing
Campaign structure & bid strategy
Retargeting pixel & event configuration
Weekly performance reporting & optimization
Multi-market campaign localization
Creative fatigue monitoring & refresh
Dynamic product ads for games
Meta's platforms offer unmatched targeting precision and scale for iGaming operators. With 3 billion+ monthly users, Facebook and Instagram reach demographics that other channels miss — particularly in emerging iGaming markets across LATAM, Africa, and Southeast Asia.
With proper certification, creative compliance, and audience strategy, Facebook Ads consistently deliver some of the lowest CPAs in the casino acquisition mix. Our clients typically see 30-50% lower CPAs on Meta compared to search channels, with comparable player quality when proper audience optimization is in place.
Meta's AI-driven Advantage+ campaigns and broad targeting capabilities are particularly powerful for iGaming operators. Our data shows that Advantage+ shopping campaigns deliver 15-25% lower CPAs than manually targeted campaigns for casino operators, because Meta's algorithm excels at finding high-propensity players within large audience pools — provided the campaign is fed the right conversion signals.
The competitive moat from Facebook Ads certification is also significant. Many operators are locked out of Meta advertising due to failed certifications or policy violations, reducing competition in the auction. Certified advertisers benefit from less crowded auctions and access to premium inventory that non-certified competitors simply cannot bid on.
We handle Facebook gambling advertiser certification, pixel installation, and event configuration so your account is compliant from day one.
Using first-party data and Meta's targeting tools we build lookalike, interest, and behavioral audiences segmented by player value potential.
Our studio produces 30+ ad variants per sprint — static, video, and carousel — each reviewed for regulatory compliance before launch.
We deploy a structured testing framework (CBO/ABO), promote winners, and scale budgets while monitoring CPA and ROAS in real time.
Weekly reports detail spend, CPA, FTDs, and LTV trends. We continuously rotate creatives and refine audiences to combat fatigue.
Acquire high-LTV players through precision-targeted Facebook and Instagram campaigns optimized for casino compliance.
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