0%
Performance Marketing
Capture intent-driven traffic with Google Search, Display, and YouTube campaigns certified for gambling advertising.
We capture high-intent casino traffic through certified Google Search, Display, and YouTube campaigns. Our team manages the gambling certification process and builds campaign architectures optimized for player acquisition across regulated markets.
Our campaigns are structured by player intent stage — brand, competitor, generic, and long-tail — with separate bidding strategies and CPA targets for each. We leverage Smart Bidding, negative keyword management, and auction insights to maximize efficiency.
For video, we produce YouTube pre-roll and bumper ads that build awareness while maintaining gambling ad compliance, giving you full-funnel coverage within Google's ecosystem.
We use Google Ads Editor, SA360, and custom scripts for bid management and automated rules that respond to real-time performance data. Our offline conversion import (OCI) pipeline feeds your CRM deposit data back into Google's Smart Bidding algorithms, enabling optimization toward player lifetime value rather than just front-end registration metrics.
Our competitive advantage lies in certification expertise and market-specific knowledge. We've successfully obtained gambling advertising certification for operators in 15+ jurisdictions and understand the landing page, creative, and targeting requirements that differ across UK, Germany, Ontario, and other regulated markets — preventing the costly rejections that operators face when working with non-specialist agencies.
Projected performance metrics by GEO based on our historical campaign data and industry benchmarks.
| GEO | Budget ($) | FTD | CPA ($) | Avg Dep ($) | 30D Deposits ($) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $50,000 | 325 | $154 | $140 | $123,760 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Impressions 165,704 Clicks 11,765 CTR 7.10% CPC ($) $4.25 Click→Reg CVR 8.50% Registrations 1,000 Reg→FTD Rate 32.5% | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| United Kingdom | $38,000 | 278 | $137 | $128 | $93,230 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Canada | $34,000 | 236 | $144 | $130 | $81,302 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Australia | $32,000 | 221 | $145 | $132 | $76,431 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Germany | $36,000 | 296 | $122 | $115 | $85,781 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Sweden | $22,000 | 190 | $116 | $140 | $67,830 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Spain | $24,000 | 274 | $88 | $78 | $52,361 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Italy | $24,000 | 260 | $92 | $82 | $52,874 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Poland | $18,000 | 269 | $67 | $70 | $44,815 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Romania | $14,000 | 277 | $51 | $60 | $37,894 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Brazil | $26,000 | 486 | $53 | $55 | $58,271 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Mexico | $20,000 | 411 | $49 | $52 | $45,950 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Turkey | $16,000 | 397 | $40 | $48 | $41,542 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| India | $15,000 | 448 | $33 | $40 | $36,736 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Indonesia | $12,000 | 419 | $29 | $38 | $31,048 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Vietnam | $9,000 | 372 | $24 | $36 | $25,713 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Philippines | $7,000 | 273 | $26 | $38 | $20,229 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Sound familiar? We've solved these for 150+ casino brands.
We've successfully navigated Google's gambling certification for dozens of clients across 15+ markets — we know exactly what's required.
Brand defense campaigns with quality score optimization and competitor monitoring protect your branded traffic at minimal cost.
Granular negative keyword lists, match type strategy, and search term audits eliminate waste and focus budget on converting queries.
We produce compliant video ads for YouTube pre-roll and bumper formats, giving you full-funnel coverage within Google's ecosystem.
We optimize ad relevance, landing page experience, and expected CTR to push Quality Scores above 7/10, reducing your actual CPC by 20-40% at the same bid levels.
We structure PMax with proper asset groups, audience signals, and conversion goals specific to gambling — plus supplementary search campaigns that prevent PMax from cannibalizing brand traffic.
Each market gets its own certified account structure with GEO-targeted landing pages, local responsible gambling messaging, and license disclosures that meet jurisdiction-specific requirements.
We implement offline conversion imports (OCI) that feed your CRM data back into Google, enabling Smart Bidding to optimize for downstream player value, not just front-end conversions.
Gambling certification management
Search campaign architecture
Display & YouTube ad creation
Smart bidding strategy & automation
Conversion tracking & attribution setup
Compliance monitoring & reporting
Responsive search ad optimization
Audience signal layering
Cross-network remarketing
Google Ads captures players at the moment of highest intent — when they are actively searching for casino experiences. Certified gambling advertisers gain access to premium inventory that competitors without certification simply cannot reach, creating a significant competitive moat.
The certification process is complex and rejection rates are high — we've successfully navigated it for dozens of clients across 15+ markets. Once certified, the combination of search intent data and Google's audience signals enables targeting precision that delivers consistent ROAS even in highly competitive markets.
Google's ecosystem advantage extends beyond search. YouTube pre-roll ads build brand awareness, Display campaigns drive consideration, and remarketing lists for search ads (RLSA) allow you to bid more aggressively on users who have already visited your site — creating a full-funnel strategy within a single platform with unified attribution.
The data flywheel effect is critical: as your campaigns accumulate conversion data, Google's Smart Bidding algorithms become increasingly accurate at predicting which impressions will lead to depositing players. Operators who start early and feed high-quality conversion signals build a machine learning advantage that late entrants cannot easily replicate.
We manage the Google gambling certification application and ensure your landing pages meet all platform-specific advertising policies.
We build a granular account structure across Search, Display, and YouTube, segmented by market, language, and player intent stage.
Leveraging Smart Bidding, negative keyword lists, and auction insights we capture high-intent traffic while eliminating wasted spend.
Responsive search ads, site-links, and callout extensions are written for maximum CTR within gambling ad policy constraints.
Bi-weekly optimizations and monthly strategy calls keep campaigns aligned to your CPA and ROAS targets as market conditions shift.
Capture intent-driven traffic with Google Search, Display, and YouTube campaigns certified for gambling advertising.
Get Started with Google Ads