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Performance Marketing
Secure coverage in top crypto publications — CoinDesk, The Block, Decrypt, CoinTelegraph — and mainstream media through strategic PR campaigns.
Our PR & Media Outreach service secures coverage for your crypto project in the publications that matter — from tier-1 outlets like CoinDesk, The Block, and Decrypt to mainstream business media like Bloomberg, Forbes, and TechCrunch.
We maintain direct relationships with 200+ crypto journalists, editors, and podcast hosts. Our PR campaigns go beyond press releases — we craft compelling narratives, develop thought leadership positions, and create newsworthy angles that earn organic coverage rather than pay-to-play articles.
Tier-1 crypto publication placements (CoinDesk, The Block, Decrypt)
Mainstream media outreach (Bloomberg, Forbes, TechCrunch)
Press release writing and distribution
Thought leadership article development
Podcast and interview booking
Crisis communication and reputation management
Event PR coordination (conferences, hackathons)
Media monitoring and sentiment analysis
In crypto, media coverage is a trust multiplier. Projects featured in respected publications see 40-60% higher conversion rates on their landing pages compared to those relying solely on social media and influencer marketing.
But crypto PR is a specialized skill. General PR agencies don't understand blockchain technology, tokenomics, or the crypto media landscape. Our team has crypto-native PR specialists who speak the language, know the journalists, and understand what makes a story compelling in the Web3 space.
Identify unique angles, develop key messages, create media kit, and position founders as industry thought leaders.
Build targeted journalist list based on beat coverage, publication reach, and historical interest in similar projects.
Execute personalized pitches, coordinate exclusives with tier-1 outlets, and manage journalist relationships for ongoing coverage.
Leverage secured coverage across social channels, investor materials, and landing pages to maximize impact.
Monthly editorial calendar with newsjacking opportunities, milestone announcements, and thought leadership placements.
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Relationship-based outreach with personalized angles. We never mass-blast. Each pitch is tailored to the journalist's beat and recent coverage interests.
Rapid-response crisis communication with pre-built response frameworks, journalist relationship management, and proactive counter-narrative placement.
Focus on earned media placements that carry editorial credibility. We use sponsored content strategically but ensure the majority of coverage is genuinely earned.
Integrated PR calendar synchronized with project roadmap, ensuring media coverage peaks at critical moments for maximum impact.
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