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Performance Marketing
BlazeWin was a new casino brand with zero social presence and needed to build awareness fast in the competitive LATAM and Southern European markets. We designed a social-first launch strategy combining paid social campaigns, casino streamer partnerships on Twitch and YouTube, and community building on Instagram and TikTok.
BlazeWin was a new casino brand targeting the LATAM and Southern European markets — regions where social media and influencer marketing carry outsized influence on player behavior. But BlazeWin had zero social presence, no brand recognition, and a launch budget that couldn't compete with established operators' paid media spend.
They needed a strategy that could generate buzz and acquire players without going head-to-head on Google and Meta against competitors spending 10x their budget.
We designed a social-first launch strategy built on three pillars.
we partnered with 25 casino streamers and gaming creators across Twitch, YouTube, and TikTok — focusing on mid-tier influencers (15K-100K followers) in Brazil, Argentina, Spain, and Portugal. Each creator received early platform access and exclusive bonus codes for their audiences.
we launched dedicated Instagram, TikTok, and Twitter accounts with a content calendar of 20+ posts/week: gameplay highlights, streamer clips, winner celebrations, and behind-the-scenes content. A Telegram community was launched with daily engagement events.
we boosted top-performing organic content and influencer clips as paid ads on Meta and TikTok, using the social proof of real engagement to drive conversions. Results: 180K+ social followers in 90 days, 6.2% average engagement rate, 25 active streamer partnerships generating consistent content, and 3.5K social-sourced first-time depositors per month at a CPA 45% below the client's search campaign benchmarks.
Partnered with 25 mid-tier casino streamers and gaming creators across Twitch, YouTube, and TikTok in LATAM and Southern Europe before the platform even launched.
Built a 20+ post/week content calendar across Instagram, TikTok, and Twitter with gameplay highlights, streamer clips, and daily Telegram engagement events.
Boosted top-performing organic content and influencer clips as paid ads on Meta and TikTok, leveraging real engagement as social proof.
“We couldn't outspend the big operators on Google and Meta, so we needed a different playbook. The influencer and social strategy gave us brand awareness and player acquisition at a fraction of what search campaigns would have cost. Our Telegram community became our best acquisition channel.”
BlazeWin was a new casino brand with zero social presence and needed to build awareness fast in the competitive LATAM and Southern European markets. We designed a social-first launch strategy combining paid social campaigns, casino streamer partnerships on Twitch and YouTube, and community building on Instagram and TikTok.
