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Performance Marketing
PalaceBet had operated under an outdated brand identity for 6 years and was losing market share to fresher competitors. Player surveys revealed a perception of being 'old-fashioned' despite having strong game selection and fast payouts. We executed a complete brand transformation — new visual identity, website redesign, and coordinated relaunch campaigns across 4 regulated markets.
PalaceBet had been operating with the same brand identity since 2018. While the platform was solid — good game selection, reliable payouts, responsive support — the brand felt stale. Player surveys across the UK and DACH markets showed that 55% of respondents described PalaceBet as 'outdated' or 'generic.' New player signups had declined 20% year-over-year, and creative performance across ad channels was deteriorating as the old brand assets fatigued.
The competition had modernized — sleeker designs, stronger brand personalities, better mobile experiences — and PalaceBet was losing ground. The executive team wanted a full rebrand and coordinated relaunch into 4 markets: UK, Germany, Austria, and Canada.
We ran a 4-month rebrand program starting with a 3-week research phase: stakeholder interviews, 1,200-player survey, and competitive audit of 15 rival brands. The research revealed a positioning opportunity in the 'trustworthy premium' space.
We developed a new visual identity — refined logo, warm gold-and-navy palette, modern typography, and a photography style emphasizing sophistication. The website was redesigned mobile-first with a 3-field registration flow and 1.3s page load.
For the relaunch, we produced 120 ad creative variants across 3 languages and launched simultaneously across Google, Meta, programmatic, and 12 influencer partnerships. A PR campaign in each market announced the rebrand with exclusive interviews and early-access promotions.
Results: player signups increased 145% in the first 90 days, brand perception scores improved 72%, average deposit size grew 38%, and CPA dropped 28% as the fresh creative drove significantly higher engagement.
Conducted a 1,200-player survey and competitive audit of 15 rival brands to identify the 'trustworthy premium' positioning gap in the market.
Rebuilt the website with a 3-field registration flow and 1.3s load time, prioritizing mobile conversion over desktop aesthetics.
Produced 120 creative variants across 3 languages and launched simultaneously on Google, Meta, programmatic, and influencer channels in 4 markets.
Ran dedicated PR campaigns in each market with exclusive interviews and early-access promotions to generate earned media around the relaunch.
“The rebrand wasn't just a new logo — it changed how players perceive us. We went from being described as 'generic' to 'premium' in player surveys within three months. The signup numbers were great, but the shift in brand perception is what really mattered for long-term growth.”
PalaceBet had operated under an outdated brand identity for 6 years and was losing market share to fresher competitors. Player surveys revealed a perception of being 'old-fashioned' despite having strong game selection and fast payouts. We executed a complete brand transformation — new visual identity, website redesign, and coordinated relaunch campaigns across 4 regulated markets.
