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Performance Marketing
Reach mobile-first casino audiences through targeted in-app ad placements across gaming and entertainment apps.
We reach mobile-first casino audiences through targeted ad placements within gaming and entertainment apps. Our in-app campaigns leverage SDK integrations, rewarded video formats, and performance-based pricing models to maximize player acquisition efficiency.
We evaluate mediation platforms and ad networks to find the inventory mix that best matches your target demographics, then produce mobile-optimized video and static creatives designed to capture attention within the first 2 seconds of exposure.
Campaigns run with granular bid controls and automated rules that continuously shift budget toward the best-performing apps, placements, and creative combinations.
Our in-app campaigns integrate with major MMPs (Adjust, AppsFlyer, Singular) for accurate attribution, and we manage campaigns across SDK networks including Unity Ads, ironSource, AppLovin, and AdColony. Our creative team uses tools like Playturbo for playable ad development and specializes in the short-form video formats that dominate in-app inventory.
What separates our in-app practice from competitors is our focus on post-install quality. We don't optimize for installs alone — our entire campaign architecture is built around downstream events (registration, deposit, day-7 retention) that correlate with lifetime value, ensuring the players we acquire actually generate revenue for your casino.
Projected performance metrics by GEO based on our historical campaign data and industry benchmarks.
| GEO | Budget ($) | FTD | CPA ($) | Avg Dep ($) | 30D Deposits ($) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tier 1 — Premium Markets | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| United States | $45,000 | 1,427 | $32 | $140 | $519,832 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Impressions 9,000,000 Clicks 135,000 CTR 1.50% CPC ($) $0.33 Install Rate 28.0% Installs 37,800 Inst→Reg CVR 12.5% Registrations 4,725 Reg→FTD Rate 30.2% | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| United Kingdom | $38,000 | 1,190 | $32 | $128 | $388,332 | +9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Canada | $32,000 | 961 | $33 | $130 | $318,413 | +9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Australia | $30,000 | 912 | $33 | $132 | $303,206 | +9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Germany | $35,000 | 1,187 | $29 | $115 | $343,036 | +9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Tier 2 — Growth Markets | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Poland | $20,000 | 1,215 | $16 | $70 | $197,478 | +9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Brazil | $22,000 | 1,836 | $12 | $55 | $218,394 | +9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Turkey | $18,000 | 1,430 | $13 | $48 | $147,576 | +9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Mexico | $19,000 | 1,467 | $13 | $52 | $164,047 | +9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Tier 3 — Emerging Markets | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| India | $14,000 | 1,893 | $7 | $40 | $155,232 | +9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Indonesia | $10,000 | 1,539 | $7 | $38 | $115,722 | +9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Vietnam | $8,000 | 1,262 | $6 | $36 | $88,650 | +9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Philippines | $7,500 | 1,175 | $6 | $38 | $86,090 | +9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Sound familiar? We've solved these for 150+ casino brands.
SDK-level targeting and post-install event optimization ensure we attract players who actually deposit, not just install and abandon.
Mobile-first video and playable ad creatives designed to capture attention within 2 seconds of exposure in the gaming app context.
App-level reporting with granular performance data enables continuous optimization of placement mix and budget allocation.
We manage campaigns across multiple SDK networks and mediation platforms, handling the technical complexity so you don't have to.
We optimize for post-install events (registration, deposit) rather than just installs, ensuring the in-app audience we deliver actually engages with your casino product.
We implement multi-layer fraud detection including device ID verification, install velocity monitoring, and post-install behavior analysis to filter fraudulent installs.
We expand targeting beyond gaming apps into lifestyle, entertainment, and sports categories where casino-propensity audiences spend time but face less ad competition.
Our mobile-specialist designers produce format-specific creative — 15-second rewarded video, interactive end cards, and playable demos — each tested for in-app engagement patterns.
SDK partner evaluation & integration
Rewarded video campaign setup
Interstitial & banner ad management
Audience targeting & segmentation
Creative asset production & rotation
eCPM & CPA optimization reporting
Playable ad development
Cross-network frequency management
Mobile gaming audiences represent the highest-growth segment in iGaming, with 72% of casino registrations now happening on mobile devices. In-app advertising reaches these users in the context of active gameplay, creating natural engagement moments.
Rewarded video formats in particular deliver exceptional results: 85%+ completion rates and downstream conversion quality that rivals search. Players who choose to watch an ad in exchange for in-app rewards demonstrate high engagement intent that translates into quality casino registrations.
The mobile gaming audience overlap with casino players is significant — users who spend time playing casual mobile games demonstrate behavioral patterns (risk tolerance, engagement with reward mechanics, comfort with in-app spending) that correlate strongly with casino player profiles. This natural affinity makes in-app advertising one of the most efficient channels for reaching pre-qualified potential players.
As the mobile-first trend accelerates globally — with 72%+ of casino registrations now occurring on mobile devices — in-app advertising becomes increasingly critical for operators who want to reach players where they actually spend their time. Early investment in in-app channels also builds data assets that improve targeting accuracy over time.
We assess ad mediation platforms and in-app networks to find the inventory mix that best matches your target demographics.
Based on your goals we choose the right ad formats — rewarded video, interstitials, banners, or native — and set frequency caps.
Our team produces mobile-optimized video and static creatives designed to grab attention within the first 2 seconds of exposure.
Campaigns go live with granular bid controls and automated rules that shift budget toward the best-performing apps and placements.
Weekly performance reports track eCPM, completion rates, installs, FTDs, and overall CPA to guide ongoing optimization.
Reach mobile-first casino audiences through targeted in-app ad placements across gaming and entertainment apps.
Get Started with In-App Advertising