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Performance Marketing
Re-engage lapsed players and boost retention with personalized push notification campaigns across web and mobile.
We design and execute push notification strategies that re-engage lapsed players and boost retention metrics. From opt-in flow optimization to automated sequences, we turn push into a reliable revenue recovery channel for your casino brand.
Our opt-in flow designs achieve subscription rates 2-4x above industry averages by triggering prompts after positive site interactions rather than on first visit. Once subscribed, players enter behavioral segments that determine which automated sequences they receive.
We build 8-12 automated push flows covering the full player lifecycle: welcome, deposit reminders, new game alerts, personalized offers, event-based notifications, and lapsed-player win-back sequences.
Our push notification infrastructure integrates with providers like OneSignal, Pushwoosh, and Airship, connected to your player data via API for real-time behavioral triggering. We use machine learning models to determine optimal send times per individual player, and dynamic content blocks that personalize each notification with player-specific data.
What makes our push strategy different is the iGaming context. We understand which game events create urgency (jackpot milestones, tournament countdowns, flash bonuses), how to time notifications around peak gambling hours in each market, and how to balance promotional messaging with responsible gambling compliance requirements.
Projected performance metrics by GEO based on our historical campaign data and industry benchmarks.
| GEO | Budget ($) | FTD | CPA ($) | Avg Dep ($) | 30D Deposits ($) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $25,000 | 846 | $30 | $140 | $286,625 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Impressions 18,115,957 Clicks 416,667 CTR 2.30% CPC ($) $0.060 Click→Reg CVR 1.40% Registrations 5,833 Reg→FTD Rate 14.5% | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Germany | $22,000 | 925 | $24 | $115 | $244,662 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Canada | $21,000 | 759 | $28 | $130 | $231,874 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Poland | $18,000 | 1,485 | $12 | $70 | $226,611 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Brazil | $17,000 | 2,116 | $8 | $55 | $238,579 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Turkey | $14,000 | 1,189 | $12 | $48 | $113,003 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| India | $12,000 | 2,118 | $6 | $40 | $160,968 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Indonesia | $8,000 | 632 | $13 | $38 | $43,709 | +7 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Sound familiar? We've solved these for 150+ casino brands.
Our smart timing approach triggers opt-in prompts after positive site interactions, achieving 2-4x above industry average subscription rates.
Behavioral segmentation and dynamic content ensure every push notification is relevant to the individual player's activity and preferences.
Frequency capping, send-time optimization, and engagement scoring prevent over-messaging while maximizing revenue impact.
End-to-end attribution tracks push notifications to deposits, reactivations, and incremental revenue with clear per-campaign ROAS reporting.
We implement multi-browser support with fallback strategies for Safari and iOS, plus native app push integration to maximize your reachable audience across all devices.
Dynamic content blocks pull real-time data — player name, favorite game, account balance — into push messages automatically, delivering true 1:1 personalization without manual effort.
We build event-triggered pushes for gameplay milestones, loyalty tier upgrades, and tournament reminders that add genuine value — not just promotional noise.
Progressive engagement scoring identifies silent subscribers and routes them into re-activation micro-sequences designed to generate that first push-driven deposit.
Push opt-in flow design & optimization
Audience segmentation strategy
Automated trigger-based sequences
A/B testing framework for messaging
Re-engagement campaign calendars
Performance analytics & LTV impact reporting
Event-based real-time notifications
Frequency capping & fatigue management
Reactivating existing players costs a fraction of acquiring new ones. Push notifications reach players instantly on their devices with personalized messages, achieving open rates 5-10x higher than email and driving measurable lifts in deposit frequency and session activity.
For casino operators, push is uniquely powerful because it can be triggered by real-time events — a jackpot milestone, a flash bonus, a live dealer table opening — creating urgency that drives immediate action. Our push programs typically generate 15-25% of total retention revenue for the brands we manage.
The economics of push notifications are compelling. Once a subscriber base is built, the marginal cost of each notification is near zero — making push one of the highest-ROI channels in the entire marketing stack. Our data shows that casino players who receive well-timed push notifications deposit 35% more frequently than those who don't, with no measurable negative impact on player satisfaction when frequency is properly managed.
As cookie-based tracking and third-party data become increasingly restricted, push notifications provide a first-party communication channel that you own and control. Building a large, engaged push subscriber base is a strategic asset that becomes more valuable every year as paid acquisition costs continue to rise across all channels.
We design and A/B test permission prompts that maximize subscriber rates without annoying visitors — typically 2-4x above industry averages.
Players are tagged by behavior (deposits, game preference, last visit) so every notification is relevant to the recipient.
We build automated push flows: welcome series, deposit reminders, bonus alerts, lapsed-player win-back, and VIP exclusives.
Subject lines, send times, and CTA copy are tested weekly; winning variants are promoted and losers retired automatically.
We report on open rates, click rates, deposit uplift, and incremental LTV driven by push — tying notifications directly to revenue.
Re-engage lapsed players and boost retention with personalized push notification campaigns across web and mobile.
Get Started with Push Notifications