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Performance Marketing
RapidBet was spending heavily on acquiring players but had no retargeting or push notification strategy — 85% of site visitors left without registering and were never seen again. We built a multi-touch retargeting funnel combined with web push notifications that systematically recovered lost visitors and reactivated dormant players.
RapidBet Online was spending $250K/month on paid acquisition but had zero retargeting or push notification infrastructure. Analytics showed that 85% of website visitors left without registering, and of those who registered, 55% never made a first deposit. These visitors and registered non-depositors represented massive untapped revenue. Additionally, 40K+ players in the database hadn't logged in for 60+ days and were receiving no re-engagement communication whatsoever.
We built a multi-touch recovery system combining web push notifications and retargeting ads. Push Notifications: we designed an opt-in flow that achieved a 7.5% subscription rate (vs. 3% industry average) by triggering the prompt after a positive site interaction rather than on first visit. We built 8 automated push sequences: welcome, deposit bonus reminder, new game alerts, personalized offers based on browsing history, event-based notifications (major sports events, new game launches), and lapsed-player win-back. Retargeting: we installed pixels across Google, Meta, and programmatic networks, then built segmented retargeting audiences — site visitors (no registration), registered non-depositors, and lapsed depositors — each receiving stage-appropriate creative and messaging. Dynamic retargeting ads showed the specific games or promotions each visitor had viewed. CRM Integration: for the 40K+ dormant players, we launched a coordinated email + push + retargeting campaign with escalating offers over 21 days. Results: 120K+ push subscribers, retargeting conversion rate of 8.5%, recovered revenue of $150K+/month, 3.2K lapsed players reactivated monthly, and overall CPA decreased 30% as the retargeting system converted visitors the initial paid campaigns had already paid to attract.