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Performance Marketing
LuckyAce Casino needed to launch simultaneously in 6 regulated markets — UK, Germany, Sweden, Finland, Canada, and Brazil — with zero existing brand presence. We orchestrated the entire go-to-market: market-specific compliance setup, localized landing pages, multi-channel paid campaigns, influencer partnerships, and PR outreach that generated 15K+ FTDs in the first 90 days across all markets.
LuckyAce Casino was a new brand backed by experienced operators who had previously run successful single-market casinos. But this time, the ambition was different: launch simultaneously in 6 regulated markets — UK, Germany, Sweden, Finland, Canada, and Brazil — with zero existing brand presence in any of them.
Each market presented unique challenges. The UK required a Gambling Commission license with strict advertising standards including mandatory affordability messaging. Germany's interstate treaty (GlüStV) imposed deposit limits and restricted slot stake sizes.
Sweden's Spelinspektionen demanded Swedish-language responsible gambling tools and self-exclusion integration. Finland's market was transitioning from the Veikkaus monopoly. Canada required provincial compliance varying by territory.
Brazil was a newly regulated market with evolving compliance requirements. The board had set aggressive targets: 15K+ first-time depositors across all 6 markets within 90 days, with a blended CPA under $65 — all while maintaining full regulatory compliance in every market.
The timeline was 8 weeks from brief to live campaigns, which meant compliance, localization, creative production, and campaign launches all needed to happen in parallel.
We orchestrated the entire go-to-market as a coordinated multi-market launch program, running 6 market workstreams in parallel with a centralized project management layer.
for each market, we built fully compliant landing pages with market-specific regulatory messaging, responsible gambling tools, age verification, and license disclosures. All pages were localized by native speakers in English (UK/Canada), German, Swedish, Finnish, and Portuguese (Brazil) — not just translated, but culturally adapted with local payment method branding, currency formatting, and region-specific game recommendations. We ensured each market's advertising creative met local regulatory standards: UK responsible gambling messaging, German deposit limit disclosures, Swedish Spelpaus self-exclusion links, and Brazilian CPF verification requirements.
we built parallel campaign structures across Google, Meta, and programmatic for each market — 6 Google accounts with market-specific keyword strategies (brand, competitor, generic), 6 Meta ad accounts with localized lookalike audiences built from competitor analysis, and programmatic deals with premium publishers in each market. Total creative production: 180+ ad variants across 5 languages, including video, static, carousel, and native formats. Each market received culturally relevant creative — Premier League imagery for UK, Bundesliga for Germany, Allsvenskan for Sweden, NHL for Canada, and Série A for Brazil.
we activated 20+ influencer partnerships across markets — casino streamers on Twitch and YouTube in UK and Sweden, Instagram gambling creators in Germany and Finland, and sports betting influencers in Brazil and Canada. Simultaneous PR campaigns in each market announced LuckyAce's launch through industry publications, local gambling media, and mainstream entertainment outlets, generating 120+ media mentions.
all campaigns went live within a 48-hour launch window, creating a concentrated impact. Weekly optimization cycles across all markets adjusted budgets, creative, and targeting based on real-time performance data. Results: 15K+ FTDs achieved within 90 days across all 6 markets, blended CPA of $62 (under the $65 target), 120+ PR mentions generated, all campaigns maintained full regulatory compliance with zero policy violations, and the entire program went from brief to live campaigns in 8 weeks. UK and Germany emerged as the strongest performers, with Brazil showing the highest growth trajectory.
Built fully compliant landing pages and advertising creative for 6 different regulatory environments simultaneously, with native-speaker localization and market-specific responsible gambling tools.
Launched Google, Meta, and programmatic campaigns in parallel across 6 markets with 180+ localized creative variants in 5 languages and market-specific keyword and audience strategies.
Activated 20+ influencer partnerships and PR campaigns across all markets within the same launch window, generating 120+ media mentions and concentrated brand awareness.
Ran 6 market workstreams in parallel with centralized project management, achieving an 8-week timeline from brief to live campaigns across all markets.
“Launching in 6 regulated markets simultaneously sounded impossible when we first pitched it to the board. The compliance complexity alone — six different regulators, five languages, completely different advertising rules — would have taken our internal team a year. They had us live in 8 weeks with zero compliance violations, and we hit our FTD targets within 90 days.”
LuckyAce Casino needed to launch simultaneously in 6 regulated markets — UK, Germany, Sweden, Finland, Canada, and Brazil — with zero existing brand presence. We orchestrated the entire go-to-market: market-specific compliance setup, localized landing pages, multi-channel paid campaigns, influencer partnerships, and PR outreach that generated 15K+ FTDs in the first 90 days across all markets.
