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Performance Marketing
PrimeBet was expanding from a single-market sportsbook into 3 new regulated markets simultaneously — Brazil, Nigeria, and Kenya. They needed localized campaigns, market-specific compliance, and a coordinated launch strategy that would generate traction within the first 60 days in each market.
PrimeBet Sports was a successful single-market sportsbook looking to expand into three new regulated markets simultaneously: Brazil, Nigeria, and Kenya. Each market had unique challenges — Brazil required Portuguese localization and PIX payment integration, Nigeria needed mobile-money focus and local influencer partnerships, and Kenya had specific BCLB advertising regulations.
The board wanted 35,000 signups across all three markets within 60 days of launch, with a blended CPA under $18.
We ran parallel launch campaigns customized for each market. Brazil: Portuguese-language campaigns across Google, Meta, and TikTok, partnered with 8 Brazilian football influencers, and built landing pages optimized for PIX deposits.
Nigeria: mobile-first campaigns on Meta and Google, partnered with 6 Naija sports tipsters on Twitter and Telegram, and built USSD-friendly registration flows. Kenya: M-Pesa-optimized deposit flows, localized creatives featuring popular Kenyan Premier League content, and compliant campaigns adhering to BCLB advertising guidelines.
Across all markets: pre-launch email collection campaigns, coordinated PR with local sports media, and CRM onboarding flows with market-specific welcome bonuses. Results: 35K+ signups in 60 days (hitting the target), blended cost per signup of $15, first deposit rates of 32%, and 60-day retention of 41% — with Nigeria emerging as the strongest market at 45% retention.
Customized every element per market — PIX-optimized pages for Brazil, USSD registration flows for Nigeria, and M-Pesa deposit flows for Kenya.
Partnered with 8 Brazilian football influencers, 6 Nigerian sports tipsters, and Kenyan Premier League content creators to build credibility in each market.
Ran coordinated campaigns across Google, Meta, TikTok, and Telegram simultaneously in three markets with market-specific compliance frameworks.
Built email collection campaigns and coordinated PR with local sports media before launch to create a pipeline of day-one signups.
“Launching in three African and LATAM markets at the same time seemed impossible. Each market had completely different payment systems, regulations, and player behaviors. They built separate strategies for each one and we hit our 35K signup target right on schedule.”
PrimeBet was expanding from a single-market sportsbook into 3 new regulated markets simultaneously — Brazil, Nigeria, and Kenya. They needed localized campaigns, market-specific compliance, and a coordinated launch strategy that would generate traction within the first 60 days in each market.
