0%
Performance Marketing
RoyalSpin Casino was a new brand entering Brazil, Mexico, and Colombia simultaneously with a $500K launch budget and aggressive 60-day timeline. We executed a coordinated launch — local payment integrations (PIX, OXXO, PSE), Portuguese and Spanish content creation, compliance setup for each jurisdiction, influencer partnerships with local gaming creators, and a launch-day social media blitz that generated 8K registrations in the first 48 hours.
RoyalSpin Casino was launching in three Latin American markets simultaneously — Brazil, Mexico, and Colombia — with aggressive targets of 25,000 registrations in the first 90 days. The challenges were formidable: each market had distinct regulatory frameworks (Brazil's newly regulated market, Mexico's DGJS licensing, Colombia's Coljuegos requirements), different dominant payment methods that most international casinos failed to integrate properly, and cultural attitudes toward gambling that varied significantly across the three countries.
The brand had zero name recognition in LATAM, no existing player base to seed lookalike audiences from, and competitors like Betano, Stake, and Rivalo had multi-year head starts in the region. Additionally, the content and creative needed to be developed in native Latin American Spanish and Brazilian Portuguese — not European variants — with cultural references and humor that resonated locally rather than feeling like translated European campaigns.
We executed a coordinated multi-market LATAM launch strategy with localized teams handling each country's unique requirements. Payment Integration Messaging: we made local payment methods the hero of every ad and landing page.
Brazil: PIX (instant bank transfers used by 140M+ Brazilians) was featured as the primary deposit method, with Boleto Bancário as backup. Mexico: OXXO convenience store payments and SPEI bank transfers were prominently displayed alongside card options.
Colombia: PSE bank transfers and Efecty cash payments were highlighted. In every market, seeing familiar payment logos in ad creative increased landing page conversion by 40-60% versus generic credit card messaging. Influencer Partnerships: we partnered with 22 influencers across the three markets — Brazilian gaming YouTubers and Twitch streamers, Mexican sports commentators and entertainment personalities, and Colombian football influencers.
Each influencer created native content formats: unboxing the casino experience, live streaming gameplay sessions, and sharing genuine reactions to wins and features. Influencer content was repurposed as paid social creative, where it outperformed studio-produced ads by 2.4x in conversion rate.
Paid Acquisition: we ran localized Google and Meta campaigns with creative developed by native speakers from each market. Brazilian campaigns leveraged the country's passion for football and Carnival-themed slot promotions.
Mexican campaigns featured lucha libre and Day of the Dead-themed creative during seasonal events. Colombian campaigns focused on football (particularly during Liga BetPlay matches) and emphasized regulatory compliance and player safety.
Day-1 results exceeded expectations: 8,000 registrations on launch day across the three markets, driven by coordinated influencer reveals and paid media blitzes. By day 90, total registrations hit 32,000 — 28% above the 25,000 target.
Brazil led with 15,000 registrations, Mexico contributed 10,500, and Colombia added 6,500. Blended CPA across all three markets was $24, and first-deposit rate was 44%.
Featured PIX, OXXO, and PSE payment methods as the hero element in all ads and landing pages, increasing conversion by 40-60% versus generic payment messaging.
Partnered with 22 market-specific influencers across Brazil, Mexico, and Colombia creating native content — live gameplay streams, casino unboxings, and genuine reaction videos.
Built campaigns with native speakers referencing local culture — Carnival slots for Brazil, lucha libre for Mexico, Liga BetPlay for Colombia — avoiding the translated-European-ad pitfall.
“Launching in three LATAM markets at once was either going to be brilliant or catastrophic. Hitting 8,000 registrations on day one and 32,000 in 90 days proved it was the former. The key was treating each market as its own unique launch, not one campaign in three languages.”
RoyalSpin Casino was a new brand entering Brazil, Mexico, and Colombia simultaneously with a $500K launch budget and aggressive 60-day timeline. We executed a coordinated launch — local payment integrations (PIX, OXXO, PSE), Portuguese and Spanish content creation, compliance setup for each jurisdiction, influencer partnerships with local gaming creators, and a launch-day social media blitz that generated 8K registrations in the first 48 hours.
