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Performance Marketing
AllStars Betting had a 65% drop-off between registration and first deposit, losing thousands of potential players monthly. We deployed a cross-channel retargeting system — Meta dynamic product ads showing personalized odds for followed teams, Google display retargeting with countdown deposit bonus offers, email drip sequences with progressive incentives, and browser push notifications for live match reminders that converted registered users into depositing players.
AllStars Betting, a fast-growing sportsbook, was hemorrhaging potential revenue at the registration-to-deposit stage. Analytics revealed a staggering 65% drop-off rate between account registration and first deposit — for every 100 players who signed up, only 35 ever deposited funds.
This represented thousands of lost depositors per month and hundreds of thousands in unrealized revenue. The marketing team had tried basic email reminders, but with only a single follow-up email sent 24 hours after registration, recovery rates were negligible.
There was no cross-channel coordination: paid acquisition campaigns drove registrations but had no mechanism to nurture those registrants toward deposit. Meta ad retargeting was nonexistent, push notification infrastructure hadn't been built, and the CRM system operated in a silo disconnected from paid media platforms.
The cost per first-time depositor (FTD) had ballooned to $185, making many acquisition channels unprofitable.
We engineered a comprehensive cross-channel retargeting system designed to close the registration-to-deposit gap. First, we built a unified data layer connecting AllStars' CRM with Meta Ads, Google Ads, push notification platform, and email ESP — enabling real-time audience sync so that the moment a user registered without depositing, they entered a coordinated multi-touch recovery sequence.
Meta Dynamic Ads: we created dynamic ad campaigns targeting registered non-depositors with personalized creative showing the specific sports and markets they had browsed during registration. Ad sequences escalated from brand reinforcement (day 1-2) to social proof (day 3-5) to time-limited deposit bonus offers (day 6-10).
Push Notifications: we implemented web and mobile push with a 3-step sequence — a welcome reminder 4 hours post-registration, a personalized odds highlight for their favorite sport at 48 hours, and a deposit bonus alert at 72 hours.
Email Drip Campaigns: we designed a 7-email sequence over 14 days featuring onboarding tutorials, platform feature highlights, testimonials from active bettors, and progressive deposit match offers. Cross-channel frequency capping ensured no user received more than 3 total touches per day across all channels.
Results after 60 days: the reg-to-deposit conversion rate improved from 35% to 58%, cost per FTD dropped from $185 to $112, 4,200 additional first deposits were recovered monthly, and the retargeting system generated $520K in incremental first-deposit value per month.
Connected the CRM with Meta Ads, Google Ads, push notifications, and email to enable real-time audience sync and coordinated cross-channel sequences.
Deployed dynamic ad campaigns showing registered non-depositors personalized creative based on the sports and markets they browsed, with escalating messaging over 10 days.
Implemented a 3-step push sequence with welcome reminders, personalized odds highlights, and deposit bonus alerts timed at 4, 48, and 72 hours post-registration.
Designed a 7-email sequence over 14 days with onboarding content, social proof, and progressive deposit match offers to convert registered non-depositors.
“We were losing 65% of our registered users before they ever deposited. The cross-channel retargeting system turned that around completely — our reg-to-deposit rate jumped from 35% to 58%, and we're recovering over 4,000 additional first deposits every month. The coordination between email, push, and Meta ads means every touchpoint feels intentional, not spammy.”
AllStars Betting had a 65% drop-off between registration and first deposit, losing thousands of potential players monthly. We deployed a cross-channel retargeting system — Meta dynamic product ads showing personalized odds for followed teams, Google display retargeting with countdown deposit bonus offers, email drip sequences with progressive incentives, and browser push notifications for live match reminders that converted registered users into depositing players.
